Impulse Buying Behaviour Case Study

Saiyed Wajid Ali

Saiyed Wajid Ali ( is working as Assistant Professor with Centre for Management Studies at Jamia Millia Islamia, New Delhi. He worked with Indian Institute of Tourism and Travel Management before joining, Jamia Millia Islamia. His area of specialization is Marketing and Quantitative Techniques. He has an experience of 15 years in teaching. He teaches Product & Brand Management, Marketing Research, Management Statistics and Operations Research. He is also actively involved in research which includes publishing, participation in seminars/conferences, supervising PhD work of students etc. He has also been invited to conduct workshops on various topics in Research Methodology.

1, Swati Sudan

Swati Sudan ( holds about 7 years of varied managerial experience. She is currently pursuing her Doctoral Research as a Full-Time Research Scholar at Centre for Management Studies, Jamia Millia Islamia, Delhi under the supervision of Dr Saiyed Wajid Ali. With research interests that include Consumer Behaviour Studies, Customer Satisfaction Studies, Impulse Buying Behaviour and its interaction with Personality and Culture she has several publications in journals/conference proceedings of repute.


1 Assistant Professor, Centre for Management Studies, Jamia Millia Islamia, New Delhi, India.

2 PhD Research Scholar, Centre for Management Studies, Jamia Millia Islamia, New Delhi, India.

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